Did you know that the menu is one of the main marketing tools for restaurants? Yes! It is a powerful and silent salesman who, well optimized, can grow your business sales. To achieve this, you have to perform a few strategies that require observation, common sense, and creativity. If the time has come to re-design your menu for your restaurant, these six tricks are for you:
Highlight the dishes that your customers like best
Ideally, the dishes on your menu match your customers' buying habits, as this guarantees that they will consume them. For that, analyze your sales and determine which are your most popular and profitable dishes. Then, highlight them in your letter as follows:
Locate them in the upper right corner, the center, or in the lower-left corner, as they are the areas where customers pay more attention, according to what they call The Golden Triangle in restoration.
Place irresistible images of these dishes, yes, and the more realistic they are, the better the response they will have.
Facilitate The Choice Of Dishes For Your Customers
Put Detailed Descriptions Sell More
Stimulate your clients with detailed descriptions, not long ones, where you use evocative and tempting words. This trick helps the customer make his purchase decision, giving him more information and greater security in what he is going to ask for.
Take Advantage Of Restaurant Marketing Trends
It's not that you have to change your menu constantly, but there are marketing techniques on the menu for restaurants that you can apply according to the time of the year. How to place dishes with seasonal ingredients. Your clients will be more tempted than usual. Creativity is key.